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March 2, 2005 |
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Italian Restaurants |
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“With so much of the menu
already familiar, diners will try new things. Clark Wolf, a New York based
restaurant consultant, says that where French cuisine can seem stuffy or too
rich, ‘if you say Italian everyone just smiles.”
Food can get more elaborate of
the economy rises or simple if it falls, says Wolf. |
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April 10, 2002 |
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Olives Reopens |
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Contacted early this week in New York City, Clark Wolf, a restaurant and
dining consultant, immediately said he'd heard of Olives' woes. Being cited
and even closed for sanitation issues is nothing new, Wolf said. "From the
highest to the lowest, restaurants get cited." But coming back after a
closing depends "on the relationship the restaurant had to its community
before." |
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February 24, 2001 |
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Stampede for Steak |
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"This is America," says Clark Wolf, a New York-based restaurant consultant.
"We happen to love steak." That's the simple answer, but his amplification
sheds more light on this renewed love affair with red meat. "There is a bit
of creativity fatigue," he says. After a long economic boom and the rise of
celebrity chefs and their esoteric flavors, "diners are looking for
something familiar."
Consultant Wolf sees another reason for steak sales in restaurants. "It's
part of the evolution," he says. "We don't do anything at home." As more
people eat out more often, they're more likely to save steak purchases for
dining out. And, he adds, they trust steakhouses to have the best stuff. "I
think consumers are somewhat concerned about what they're buying," he says,
fearful about quality in a supermarket setting. |
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July 5, 2000 |
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Dining as Theater |
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"Boston has been a good food city," says Clark Wolf, a New
York food and restaurant consultant. "Now it's become a good
design-and-entire-experience city."
People expect design to be eye-catching, Wolf says, to
entertain the diner as well as connect to the food.
Recalling visits from a recent sweep through the Hub, Wolf
mentions the striking, classic good looks of Sel de la Terre
at Long Wharf, the dramatic expanse of Mistral in the South
End, the beauty of Clio, the attention to detail at Radius
downtown. Diners also crave a residential feel. There's a
split, because diners who might eat out five nights a week
seek "a little of the nice homey feel," along with theater.
There is a note of caution, though. As consultant Wolf says: "If the economy
drops off, you will see a freeze so fast. . . ." His voice trails off at the
thought of a more austere future. |
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October 11, 1995 |
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Boston Restaurant Boom |
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Clark Wolf, a New York City restaurant consultant who often visits Boston,
sees no downside. It's the "please open next door" theory, he says, adding
that more is usually better. "People need every reason to go to a restaurant
and one important factor is that there are plenty of places to go."
One reason New York City restaurants make it is because people go there from
all over just to eat. "It doesn't mean the food is always good, but that
there's a restaurant crowd.
"Restaurants are about as significant a barometer of culture as there is,"
Wolf says, "and like culture they are always evolving." |
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February 29, 1992 |
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Leap Day for Food |
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''People
ought to eat things that they'd only eat every four years, like major
thick-chocolate-chocolate-HoHo-Dingdongs mousse, with coffee-toffee munchies
on top and marshmallow munchies on the side,'' offers Clark Wolf, a New
York-based food and restaurant consultant. "The Russians actually have
something that they're doing right this minute, before Lent," Wolf adds,
"which they call 'Butter Week,' where they have a blini festival, and they
eat blinis day and night with everything. They get as fat as possible, and
then they go have Lent. We could have leap year blinis with Mars bars, or
blinis filled with major sausage pizza, or just blinis filled with large
chunks of chocolate. Or, we could do a thing where the dessert would come
first at every meal, or the dessert was the main course."
Another leap alternative: Eat something you can't afford
except once every four years. "These days," says Wolf, "that
could be almost anything -- like, lunch."
Or, perhaps, leap day should be for eating one's least
favorite foods, things you can only stand once every four
years. "This could be the year that George Bush eats
broccoli or not -- or, the year that he has the lips to do
it with," says Wolf.
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December 28, 1988 |
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Less in 1989 |
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But everyone, even cooks in the backward Northeast, knows that blackened
foods were so scorned last year that they were practically hooted off menus.
Clark Wolf, the New York food and restaurant consultant, says that by the
end of '87, "we wanted to see a public flushing of blackened everything."
This year, says Wolf, who consults to restaurants around the country, he's
tired of baby vegetables and "infant chefs."
"Infant chefs" are inexperienced chefs, mostly in their mid-to late-20s.
Many of the restaurants that opened in the last five years are run by these
young chefs and they have received a lot of press. Merrill Shindler also
wonders why so many restaurants have young chefs at their helm. "When did
chefs suddenly become 19?" he asks, "Where did the old chefs go? I guess
they all work at country clubs, taking the crust off the white bread."
Both men are annoyed by the noise in trendy restaurants. Some new
restaurants have acoustical problems that the owners can't correct because
no one anticipated the problem and the cash flow prevents them from changing
anything once construction is finished. Other restaurateurs, claim the
consulting architects, ask for dining rooms with an alarming noise level.
Noise is exciting and the place will feel lively, they're told.
Clark Wolf says that "ear-melting noise levels" are not exciting, they're
annoying and prevent people from having good old-fashioned conversation.
Shindler says that in Los Angeles there are restaurants that are so noisy,
he can't taste the food. "I've had to step outside to taste what's in the
dish," he says.
Clark Wolf is "tired of architecture of the moment, so weird, so terribly
exciting this minute, that we're bound to get sick of it." There is a
stretch of new Manhattan restaurants between 10th and 23rd streets decorated
in a style Wolf calls "Faux Ho" because so much of it is trompe l'oeil. "We
don't want restaurants that look like something else," especially, he adds,
since "we're recovering from a brief, painful relationship with raw concrete
as a design element.
"We're moving into real surfaces." The new year, Wolf hopes, will bring
restaurants with "real rooms for real people." |
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